International positioning SI Foodware goes on
Last week, Schouw Informatisering has set a new step with regard to the European distribution of SI Foodware®. In order to improve the positioning of SI Foodware itself, Schouw Informatisering has chosen to develop a separate website for the product.
SI Foodware worldwide
Since 2004, Schouw Informatisering is distributing its add-on for Microsoft Dynamics NAV on the market under the name SI Foodware. In 2006, Schouw took the first step abroad through its subsidiary Strategic IT. In the years thereafter, resellers have been selected in four other countries. The goal of Schouw Informatisering is to position SI Foodware as the worldwide solution for food and beverage companies.
New website
To support the further worldwide distribution, a new website has been launched last week with a full focus on SI Foodware. With this website, the brand awareness of SI Foodware in increased and specific information regarding the solution is published. Besides, the various resellers and their references are brought to attention.
Proven design
The website of SI Foodware is completely based on the corporate design of Schouw Informatisering. Last year, Schouw Informatisering introduced a new corporate design and has replaced its website. Based on research done by Microsoft among 105 partners from Europe, Russia and Australia, the website of Schouw Informatisering was rated as best. Important characteristics on which this website is criticized are usability and find ability on the internet. Therefore, the choice for the same look & feel for SI Foodware was a quick one.
See the results on this website.
